Meet the Team

FRSTeam contents restoration led by a visionary executive team

holly murry FRSTeamHolly Murry

Brand President

If you’ve ever gone to a national restoration event, you’ve probably shaken my hand. I present at conferences and go to most national conventions. I’ve been with FRSTeam for over 20 years and have relationships with many of our clients and franchisees for nearly that long.

I helped launch the FRSTeam brand nationally, and am continually building our national brand and relationships.

A can-do attitude is contagious. Over the years, I’ve helped develop a number of great managers and helped turn struggling offices into some of our most successful locations. I’ve always loved seeing others succeed, and am always willing to help in any way I can. When franchisees face challenges, I’m there to support and share solutions proven effective.

My personal life also involves good organizations helping others. I helped launch and am serving on the board of the BACA Foundation, a Colorado organization that supports those affected by cancer.

When not working or volunteering, I’m traveling with my husband’s baseball and softball teams, competing with my two kids over various board games, or cheering my daughter on at martial arts events.


Simon Broad FRSTeamSimon Broad

Executive Vice President

I’ve spent my professional career building and leading high-performing teams mainly within the franchise industry, including printing and graphic design, veterinary, audiology, and now restoration services. I strive to use my 30 years of franchise experience to implement programs that make a real difference to those we serve.

As the EVP for FRSTeam, I oversee everything having to do with the day to day operations of the brand, including the field support teams that focus on owner success. I work hard to nurture a team culture based on personal and professional development. I also get tremendous personal satisfaction watching our FRSTeam locations grow and prosper.

When not working, I spend time outdoors and love getting out of my comfort zone. Ask me what to pack for a weekend fishing or boating trip. I’ve been married for over 25 years and have two kids attending university. Both turned out to be amazing human beings.


Talon Cutsinger FRSTeamTalon Cutsinger

Vice President of Operations

You’ll most likely meet me out on job sites talking to insured, contractors, and insurance adjusters. I’ll be eagerly learning how to best proceed through the restoration project. You may also find me at industry events or company functions, asking questions of attendees about their businesses, or sharing my ideas of leadership. You’re welcome to tap into my knowledge of our industry and access a great list of contacts and resources.

As V.P. of Operations, I oversee culture, sales, and inside operations for all the Custom Commercial locations. I enjoy helping team members grow within the organization, and my vision is to surround myself with great leaders. I’m proud that many of my previous employees are now in upper management positions across many industries. Within 4 years of working at FRSTeam, I’ve developed and promoted three Branch Managers, as well as a Regional Sales Manager.

Before joining FRSTeam, I oversaw 17 markets for a national flooring company and ran the operations for Northern California for many successful years. During that time, I was a California Licensed Contractor and learned a lot about the contracting world, which prepared me for the Restoration industry.

I joined FRSTeam because of the family atmosphere I felt when I walked through the front door of the Hayward office for my interview. I could tell that FRSTeam’s management looked at employees as people, not just numbers. As we walked through the plant, management engaged the team in meaningful conversations.

When people get to know me, they realize I have a big heart and I love to see people succeed. My kids are my pride and joy. They are truly my biggest personal accomplishment.


FRSTeamAnita Bernard

Franchise Administrator

Anita Bernard joined FRSTeam over twenty years ago as the office manager for the central office. She has worked her way up through all aspects of FRSTeam, from Customer Service Supervisor to Branch Manager.

Moving to her current role as Franchise Administrator for the corporate office in 2012. Last year, she added Franchise Development to her collection of professional hats and is excited to be part of the prospecting team.


haleyHaley Bliss

National Account Manager

Ms. Bliss began her sales career in the restoration industry back in 2010. She joined FRSTeam in the Colorado market in June 2013. Her role expanded in January 2018 to include the California and Idaho markets.

Recently, she moved to the National Account Team to focus on national insurance carrier relationships and franchise development.



Ready to invest in a FRSTeam franchise?

To learn more about the FRSTeam contents restoration franchise, please complete an inquiry form and a member of our team will reach out. We can’t wait to learn more about you!

Request Franchise Information

For more information about the FRSTeam franchise opportunity, please complete the inquiry form below and a member of our team will get in touch with you shortly. We can’t wait to help you realize your dream of owning a business that makes a real, lasting difference.

This field is for validation purposes and should be left unchanged.


Why Dry Cleaning Business Owners Should Open a FRSTeam Franchise

Dry cleaning operators already have the equipment to run a successful contents restoration business The dry cleaning industry is drying up. Owners ...

FRSTeam Franchise Owners Make an Enormous Impact in People’s Lives

In times of crisis, FRSTeam franchise owners help people put their lives back together In times of crisis, FRSTeam franchise owners help ...

Contents Restoration Franchise is a Smart Long-Term Investment

The demand for restoration services has never been higher than it is today – and it’s not slowing down anytime soon With ...